Association of Performing Arts Professionals

Showcase at APAP|NYC 2026

Bamba Wassoulou Groove performing at globalFEST/APAP|NYC 2025. Singer is wearing a beaded necklace and hat and has one hand up in the air. In the background, the guitarist just finished strumming a chord.
Performance showcases are among the highlights of the APAP|NYC conference and where performing arts professionals can discover world-class arts of all genres and disciplines! 

Showcases are independently produced by APAP members in venues across New York City during the conference. APAP itself does not produce, curate, or jury showcases.
APAP|NYC conference registrants have access to hundreds of in-person showcases, which begin a day or two before the conference starts and continue through the final day.

Once you are registered for the conference, you can use the official APAP showcase listings (available on the APAP|NYC online platform/app) to find and discover artists of all genres and to plan your conference experience.  
A Carnegie Hall Well-Being Concert featuring Sean Jones and Friends at APAPNYC 2025 (Photo by Adam Kissick/APAP)

Who showcases?

Artists, agents, and producers put on hundreds of showcases as part of the APAP|NYC conference. To produce a showcase, you must be an APAP member or an artist on the roster of an APAP member and be registered for the conference. (Student registrants are not eligible to showcase.) 

APAP urges showcase producers to prioritize accessibility for both audiences and performers. As you plan, refer to the Accessibility Checklist for APAP|NYC Showcase Producers to create an inclusive experience for all involved.

Should I showcase?

Here are factors for you to consider when deciding to showcase. You should have:

  • Work that has high artistic integrity
  • A budget and plan to cover your expenses
  • A network of presenters who are interested in your work
  • Managerial and administrative capacity to solicit and follow up with presenters

How do I choose a venue?

As APAP does not curate showcases, you will need to secure a venue when planning your in-person showcase. There are two options, you can:

  1. Book your own venue outside of the Hilton. Showcase producers are responsible for coordinating performance times and logistics directly with the venue. Use this showcase venue guide to contact outside venues and plan your showcase. This information is subject to change and should be verified with each venue. Please reference the Accessibility Checklist for APAP|NYC Showcase Producers while choosing your venue so you can maximize accessibility for audiences and performers.

  2. Purchase a showcase slot in the Hilton from an independent APAP showcase producer. If you are interested in showcasing at the Hilton, email apapnyc@apap365.org to be connected with an independent APAP showcase producer.
3 Luminario Ballet dancers with hands in the air performing at APAPNYC 2025 (Photo by Adam KissickAPAP)

Once you have planned your showcase, consider these ways to drive audiences to your event.

Purchase a Showcase Listing

Showcase listings are the easiest way to promote your performance. Showcase listings live in our online platform/app and provide information about the artists, date, time, and location of showcases, as well as how attendees can RSVP for in-person showcases.

NOTE: Purchasing a showcase listings is NOT purchasing a showcase slot. (See above instructions on how to secure a venue space for your showcase.)

  • You can purchase showcase listings when you register for the conference.
  • You must be a registered conference attendee to purchase a listing.
  • Showcase listings are $10 each. Each listing represents a single performance.

Advertising and Sponsorship 

Stand out from the crowd and maximize your visibility with one of our advertising or sponsorship opportunities. Learn more about our sponsorship opportunities.

Best Practices for using Attendee Lists 

Once you have registered for conference, you'll have access to segmented lists of APAP|NYC registrants. These dynamically updated lists contain valuable information including each attendee's role in the field. Be sure to use these lists wisely by targeting people likely to be interested in your showcase. Please don’t indiscriminately blast all attendees!

Attendee lists will be available to conference registrants starting September 2025. 

Scam Advisory: Marketing Lists

As an APAP|NYC attendee, you may receive emails from third parties claiming to have lists of conference attendees. They may also lead you to believe they are associated with APAP. These are fraudulent scams, and we urge you to not respond or participate in any way.

If you have questions, contact APAP directly at 202.833.2787 or apapnyc@apap365.org.
Maruja Limon performing at globalFEST APAP|NYC 2025. Image features a singer with dark curly hair with her left arm up in the air. she is wearing a black outfit with a red cropped sweater.
APAP|NYC is a members-only conference. Join or renew now!
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Showcasing 101 Webinar Replay

Last fall, we hosted "How to APAP: Showcasing 101." Watch the replay below.

On-Demand Showcasing

After January 16, on-demand showcases will be available to view on our online platform. These may be in-person showcases that were recorded or pre-recorded showcases.

In-Person Showcasing: Choosing a venue

As APAP does not curate showcases, you will need to secure a venue when planning your in-person showcase. There are two options, you can:

  1. Book your own venue outside of the Hilton. Showcase producers are responsible for coordinating performance times and logistics directly with the venue.
  2. Purchase a showcase slot/slots in the Hilton from an APAP showcase producer. If you are interested in showcasing at the New York Hilton Midtown, email apapnyc@staging.apap365.org.

"How To APAP" Webinar Replay

APAP|NYC is a members-only conference. Join or renew now!
MEMBERS: LOGIN AND REGISTER NOW
Modify Registration
MEMBERS: LOGIN AND REGISTER NOW
Modify Registration
APAP|NYC is a members-only conference. Join or renew now!
MEMBERS: LOGIN AND REGISTER NOW
Photos: Bamba Wassolou Groove performing at globalFEST/APAP|NYC 2025; A Carnegie Hall Well-Being concert featuring Sean Jones and friends at APAP|NYC 2025; Luminario Ballet and LedZAerial showcase at APAP|NYC 2025; Maruja Limón performing at globalFEST/APAP|NYC 2025 (Adam Kissick/APAP)
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