APAP and The Wallace Foundation
support arts organizations' efforts to reach new audiences and deepen relationships with current audiences. Together, we are proud to share The Wallace Foundation's findings and resources on audience-building efforts with the performing arts field.
The Wallace Foundation has identified nine practices that successful audience-building efforts have had in common. Review the nine practices and read more about them in the downloadable report, The Road to Results: Effective Practices for Building Arts Audiences.
These principles emerged from case studies of ten arts organizations that undertook audience-building projects as part of the Wallace Excellence Awards initiative. You can read more examples of successes and challenges from the work of museums, opera companies, a theater and other institutions.