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Showcase at APAP|NYC+ 2023

PUSH at the Hilton at APAP|NYC 2020 (Adam Kissick/APAP)
Performance showcases are among the highlights of the APAP|NYC+ conference and where performing arts professionals can discover world-class arts of all genres and disciplines! 

Showcases are independently produced by APAP members in venues across New York City and via our online conference platform, Swapcard. APAP itself does not produce, curate or jury showcases.
MEMBERS: LOGIN AND REGISTER NOW
APAP|NYC+ is a members-only conference. Join or renew now!

Conference registrants must have a current APAP membership through January 2023 in order to access conference events and the online platform.

Producing Showcases

Who showcases?

Artists, agents, and producers put on hundreds of showcases as part of the APAP|NYC+ conference. To produce a showcase, you must be an APAP member or an artist on the roster of an APAP member and be registered for the conference. (Student registrants are not eligible to showcase.)

Should I showcase?

Here are factors for you to consider when deciding to showcase. You should have:

  • Work that has high artistic integrity.
  • A budget and plan to cover your expenses.
  • A network of presenters who are interested in your work.
  • Managerial and administrative capacity to solicit and follow up with presenters.

In-Person Showcasing: Choosing a venue

As APAP does not curate showcases, you will need to secure a venue when planning your in-person showcase. There are two options, you can:

  1. Book your own venue outside of the Hilton. Showcase producers are responsible for coordinating performance times and logistics directly with the venue. Use this showcase venue guide to contact outside venues and plan your showcase.
  2. Purchase a showcase slot/slots in the Hilton from an APAP showcase producer. If you are interested in showcasing at the Hilton, email apapnyc@apap365.org.

Online Showcasing: Choosing a platform

As APAP does not curate showcases, you will need to determine what platform to use for your online showcase. Please note:

  • Online showcases may be pre-recorded or livestreamed.
  • Learn more about livestreaming platforms and guidance here.
  • Showcase producers are responsible for coordinating logistics and production for online showcases.

In-Person Showcasing: Choosing a venue

As APAP does not curate showcases, you will need to secure a venue when planning your in-person showcase. There are two options, you can:

  1. Book your own venue outside of the Hilton. Showcase producers are responsible for coordinating performance times and logistics directly with the venue.
  2. Purchase a showcase slot/slots in the Hilton from an APAP showcase producer. If you are interested in showcasing at the New York Hilton Midtown, email apapnyc@apap365.org.

Promoting Showcases

Once you have planned your showcase, consider these ways to drive audiences to your event.

Purchase a Showcase Listing

Showcase listings are the easiest way to promote your performance. Showcase listings are housed on the online conference platform, Swapcard*, and provide information about the artists, date, time, and location of showcases, as well as how attendees can RSVP for in-person showcases or can watch online showcases. 

  • You can purchase showcase listings when you register. (You will receive an email with the link to create your showcase listings this fall.) You may also purchase listings after you register via the registration system.
  • You must be a registered conference attendee to purchase a listing.
  • Showcase listings are $10 each. Each listing represents a single performance.
  • You may purchase showcase listings for in-person, pre-recorded and livestreamed showcases. Separate showcase listings must be purchased for in-person and pre-recorded/livestreamed showcases.
  • Showcase listings will appear under the Showcases heading on the online conference platform, Swapcard, starting this fall.
  • APAP|NYC+ Showcase Listings will look and function much like the APAP Live Performance Calendar.

*Swapcard is accessible on your mobile device.

Advertising and Sponsorship 

Make your showcase stand out from the crowd. Increase your brand recognition, build your market and stand out from the crowd with one of our advertising or sponsorship opportunities. Learn more here.

Best Practices for Using Attendee Lists 

Once you have registered for conference, you'll have access to segmented lists of APAP|NYC+ registrants. These dynamically updated lists contain valuable information including each attendee's role in the field. Be sure to use these lists wisely by targeting people likely to be interested in your showcase(s).

APAP will make these lists available to conference registrants starting in late September. 

Scam Advisory: Marketing Lists

As an APAP|NYC+ attendee, you may receive emails from third parties claiming to have lists of conference attendees. They may also lead you to believe they are associated with APAP. These are fraudulent scams, and we urge you to not respond or participate in any way. 

If you have questions, contact APAP directly at 202.833.2787 or apapnyc@apap365.org.

"How To APAP" Webinar Replay

MEMBERS: LOGIN AND REGISTER NOW
APAP|NYC+ is a members-only conference. Join or renew now!

Conference registrants must have a current APAP membership through January 2023 in order to access conference events and the online platform.
Photo: PUSH at the Hilton at APAP|NYC 2020 (Adam Kissick/APAP)
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